Midland is a town located on Georgian Bay in Simcoe County, Ontario, Canada.

The Town of Midland with a population of over 17,000 is situated at the gateway to Georgian Bay's picturesque 30,000 Islands. It is the main town of the southern Georgian Bay area. In the summer months, the area's population grows to over 100,000 with seasonal visitors to more than 8,000 cottages, resort hotels, provincial and national parks in the surrounding municipalities of Penetanguishene, Tiny and Tay.

It is the economic hub of Southern Georgian Bay which boasts a population exceeding 48,000 within a 25 km radius.